Meijer Privacy Policy

Introduction

We collect personal information on our websites and through our various promotional programs including, but not limited to, mPerks, text alerts, voice messaging alerts, email messaging coupons, and postal mailers ("Promotional Programs"). The following privacy policy (the "Policy") applies to the Meijer website located at www.meijer.com (the "Site") and all other sites, services, mobile applications, platforms and tools where this Policy appears or is linked(collectively the "Sites"), personal information we may collect from you at our stores, all Meijer Promotional Programs, and generally to Meijer's collection of personal information. Unless otherwise provided on the applicable website, this Policy does not apply to any websites linked to the Sites operated by our retail partners, including, but not limited to the following retail partner: Meijer Optical (US Vision). This Policy also does not apply to any websites linked to the Sites operated by our partners providing financial products and or specialty services to our customers, including, but not limited to the following partners: Meijer credit cards and charge cards (Comenity Bank), and the SIMPLR Protection Plans available for certain customer purchases (Asurion). These websites are not owned or operated by us and not under our control. They have their own privacy policies. You may want to review the privacy policies of these sites and how they collect and use personal information. Additionally, your use of the Sites is subject to our Terms and Conditions of Use located at:
www.meijer.com/Legal_Notice.cms.

Please note that the Pharmacy portion of our Site has its own notice of privacy practices because of requirements by the federal government. You can find that notice linked to the Meijer Pharmacy webpage located at: www.meijer.com/pharmacy

Privacy and Security

Meijer has adopted policies that govern our collection and use of personal information and we expect our team members to comply with these policies. We are accountable for complying with these policies and will take reasonable and timely steps to ensure compliance. Except as described in this Policy or as otherwise required by law, we will not sell, rent or give information which identifies you personally to anyone. Personal information is information about you that is not publicly available and can identify you, such as your name, mailing address, email address, and phone number.

What Personal Information Do We Collect?

In addition to collecting personal information on our Sites and through the Promotional Programs, we also collect personal information from Meijer in-store transactions and data provided by third parties. At times we match personal information we collect from users of the Sites and our Promotional Programs with this offline data in order to carry out our services and conduct target advertising and promotions more effectively.

Interest-Based Advertising Choices

Meijer uses "interest-based" advertising to deliver personalized ads to you. In order to enable these ads, Meijer or its partners may place browser "cookies" on your computer and use other technologies, as noted in this Privacy Policy, in order to recognize your browser across the web. We adhere to the Digital Advertising Alliance principles ad guidelines regarding interest-based advertising. This means you have choices about whether certain information collected on websites, including Meijer's, is used to customize advertising based on predictions generated from your visits over time and across different websites and apps. When you see this icon on an advertisement you can click on the icon to see additional information on the companies and data practices that were used to deliver the ad and a description of how you may opt out of these advertising programs.

You may visit Digital Advertising Alliance's Consumer Choices to learn more or to opt-out of the interest-based advertising activities of a significant number of parties. The opt-out provided by the Network Advertising Initiative (NAI) http://www.networkadvertising.org/choices/ provides additional opt-out options. Similarly, many mobile devices offer controls you can set to limit the use of interest-based information for ad serving that is collected across mobile apps. Another way to make ad choices on mobile devices is using the Digital Advertising Alliance's "App Choices" app, described here: https://itunes.apple.com/us/app/appchoices/id894822870?mt=8.

Please note that many opt outs use browser cookies or device controls and are specific to the device and browser you are using. If you change web browsers or devices or delete the cookies on your computer, you may need to opt out again.

You also can limit the collection of certain website information by deleting or disabling cookies. Most computers' Internet browsers enable you to erase cookies from your computer hard drive, block all cookies, or receive a warning before a cookie is stored. Disabling cookies may prevent you from using specific features on our sites and other websites, such as ordering products or services and maintaining an online account. Cookies must be enabled, however, for you to use certain services as well as for the opt-out provided by the Digital Advertising Alliance to work.

How Do We Use Your Personal Information?

What About the Privacy Rights of Children?

What Security Measures Are in Place with Respect to My Information?

• We use prevailing industry practices to protect your account data information (including credit card numbers). While we are diligently working to protect your information, you are also responsible for taking reasonable steps to protect your personal information from unauthorized access, unauthorized disclosure, and misuse. We cannot guarantee the security of your personal information, and your personal information is provided to us at your own risk and not as a bailment.

• You may also want to read the FTCs helpful information about privacy and identity.

How Can You Manage Your Personal Information?

Your California Privacy Rights:

Your Consent

If You Have any Questions or Comments You may contact us at:

Direct Mail Address:
Meijer Legal Department
2929 Walker, NW
Grand Rapids, MI 49544

Email Address:
webprivacy@meijer.com

Phone:
877-E-Meijer

Policy Revisions and Updates